Jasmine Henry is a seasoned content marketer whose unique expertise lies at the intersection of creative storytelling and data-driven strategy. Her academic foundation in analytics and informatics gives her a distinct advantage, allowing her to not only craft compelling narratives but also to measure their impact and optimize for success. She is deeply passionate about empowering small businesses, guiding them to adopt a metrics-driven approach that transforms their blogging from a simple activity into a powerful growth engine.
Professionally, Jasmine serves as a Project Manager at Writtent.com, a premier content writing agency and a recognized HubSpot Gold Partner based in Nashville, TN. In this role, she oversees the delivery of full-service content solutions for a diverse clientele.
As a recent transplant to the South, Jasmine has fully embraced the vibrant culture of her new home in Nashville. She spends her free time exploring the city's renowned live music scene and indulging in its rich culinary offerings, particularly its classic soul food. While she's developing a fondness for Southern cuisine, she admits she's still trying to acquire a taste for the region's signature sweet tea.
Her insightful work is regularly featured on prominent platforms, appearing several times a week on the IMA blog and Business 2 Community, as well as on various client blogs. Though she is a versatile writer capable of tackling any topic, she finds her greatest professional passion in subjects related to small business growth, evolving social media trends, strategic branding, and engaging the millennial demographic.